Ztrålande

Vad man än tycker om Zlatans aktieinnehav i Bajen så kan man inte blunda för att det är sjukt bra PR. Nedanstående text om Bajen och vår kultur hittade jag i BBC News.

Then there is the fanbase, their greatest asset of all. There are many claims to the title "club of the people" but in Stockholm, Hammarby's claim is strongest. 

Despite their sparse trophy cabinet, and despite enduring tough years down in the second division as recently as 2014, the green and whites have a diehard support that always turns up, through thick and thin. 

In the second tier, selling out their 30,000 capacity stadium became a point of pride, and that loyalty has only gone from strength to strength since. Hammarby regularly top Sweden's attendance table and 2019 was no different. 

Hearing the sold-out crowd sing their pre-match anthem Just idag ar jag stark (Today I'm strong) is a goosebumps-raising experience for anyone lucky enough to witness it.